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CUSTOM RESEARCH
Telephone Surveys
Effective Market Research depends on accurate data collection. At iSearchPlus, we ensure our Data Researchers are highly trained and supported by a well experienced Management Team. Supervision over the research process is performed through extensive outbound/inbound survey process, monitoring and performance review.
Using a client approved Computer Assisted Telephone Interviewing (CATI) software, random interviewing or call monitoring allows our telephone interviews to be checked for clarity, understanding and completeness of coverage.
What are Telephone Surveys?
A telephone survey (CATI Computer Assisted Telephone Interviewing) involves phone agents that contact survey respondents by phone asking questions to collect information. The phone number is automatically displayed to the agents in the CATI interface and they can make calls using click-to-dial or automated or predictive dialing.
The interviewer follows a script on the screen that includes an introduction to the survey, a questionnaire with different types of questions, and a conclusion.
Why should I do a Telephone Survey?
Research can be gathered quickly because phone interviews are immediate and skilled interviewers can complete a lot of surveys in a day of work.
Most people have telephones, so you have an ample audience for gathering a representative sample to complete the survey.
A telephone interview has a personal touch, so it can lead to valuable brand-building benefits if the interviewer surveys in a professional and skilled way.
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