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Lead Maintenance and Enrichment

Up to date and highly accurate lead allow maximum prospect conversion rate.

iSP provides lead data validation, checking for currently operating business and trading units, pinging emails and updating company and contact information of any type of business, industry and size.

What Is Lead Maintenance and Enrichment?

Lead enrichment is the process of gathering and structuring supportive data around the sales lead in your database. It allows you to be sure the lead in your system are as updated and accurate as possible with the most data that is available.

Typically, lead enrichment is referring to properties like company size, industry, job description or role, phone number and email. But, lead enrichment can be any information that gets added to a record to help your sales team in their qualification and outreach process.

Why Would I Need This Service?

What do customer data and bananas have in common? Both rapidly decay.

Did you know? Customer data decays at a rate of 30 percent per year. In some markets with high employee turnover, that data can unravel at a shocking 70 percent each year. 

A Customer Relationship Management (CRM) system is only as good as the data in it. That’s why you will need to regularly update your Customer Database in order to maintain your business leads and sales.