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B2B Lead Blog
- Redesigning GTM Around Buyer Motivation: 303% More Sales-Accepted Leadsby Brian Carroll on January 31, 2026
We stopped trying to convert leads and started helping buyers make sense of their problem. The result: 303% more sales-accepted leads in six months. Here is the story of what changed.
- The funnel didn’t break. It was never the system.by Brian Carroll on January 17, 2026
We didn't outgrow the B2B funnel. We overfed it with MQLs and gated content until buyers learned to ignore us. GTM is the correction.
- Why 100%+ Pipeline Coverage Still Misses Revenue Targetsby Brian Carroll on January 15, 2026
Pipeline coverage is a capacity metric. It only becomes a forecast when buyer commitment is enforced at every stage — and most teams skip that part.
- Content Mapping That Actually Works: Align Your Content With How Buyers Thinkby Brian Carroll on January 7, 2026
Most content isn't bad. It's aimed at the wrong moment in the buyer's journey — and a spreadsheet won't fix that.
- Email Lead Nurturing That Actually Works (When the System Is Right)by Brian Carroll on December 24, 2025
Bad nurturing doesn't announce itself. It just slowly trains buyers to ignore you — and AI can now scale that damage faster than ever.
Direct Marketing Partners
- Why take a look at your Lead-to-Sales Funnel?by Deborah Plasencia on November 28, 2023
Does your sales opportunity pipeline (or lack thereof) keep you up at night? More importantly, does it keep your CEO up at night? Did you know – that research shows most B2B sales pipeline problems […]
- Do go-to-market plans and budgets ever fail to get approved? And what to do.by Deborah Plasencia on November 6, 2023
The short answer is yes; unfortunately, this happens more often than we might think. We asked CEOs “What are the biggest reasons why a CEO would not approve the marketing budget?” It turns out […]
- Can ABM-as-a-Service make your sales pipeline and life better?by Deborah Plasencia on August 29, 2023
In this blog, we ask you to ask yourself: How is your sales pipeline? Could it be better? Can you be more efficient at generating qualified sales opportunities that move into the sales pipeline… […]
- What are the best ways to implement or improve your ABM program?by Deborah Plasencia on August 22, 2023
In our last Blog, we shared an E-Book on Best Practices for Implementing ABM to Drive Revenue Growth and ROI. For this blog, we want to share the next group of logical questions to ask: Once you […]
- How important are the core pillars of an ABM strategy?by Deborah Plasencia on August 16, 2023
How important are the core pillars of an ABM strategy? Want to know how crucial an ABM strategy is? Our colleagues at Chief Outsiders, the top professional organization of fractional CMOs and a DMP […]
Clickback Blog
- The Benefits of Using a Bulk Email Serviceby Marketing Team on December 18, 2023
If you’re looking to grow your lead funnel or client base, a bulk email service has been trending upwards for business-to-business professionals. A bulk email service allows you to send large […]
- Having Images in Email: Best Practices and Actionable Tipsby Marketing Team on March 9, 2023
Everyone wants their emails to look appealing, and what better way to do that than to use some awesome images? If you use images the wrong way, you might be risking your deliverability. Especially […]
- How to Build a B2B Brand That Customers Loveby Marketing Team on March 7, 2023
Building a B2B brand can be tough as branding is often thought of as a B2C thing, and therefore it’s sometimes seen as less important in the B2B world. Thing is, branding is just as important for […]
- Bulk Email Verification: Why List Hygiene Mattersby Marketing Team on February 23, 2023
Today’s B2B marketers are faced with many challenges, and one of them is managing their company’s digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet […]
- Targeted Bulk Email Marketing: Generate Qualified B2B Leadsby Marketing Team on February 21, 2023
Bulk email marketing is one of the best methods of scaling lead generation. It has been proven-effective in gathering marketing-qualified leads (MQLs) faster than other content. But to the newcomer, […]
Hub Spot
- ChatGPT Product Recommendations: How to Make Sure You Are One in 2026by rsukhraj@hubspot.com (Ramona Sukhraj) on March 20, 2026
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m […]
- The simple genius behind this long-forgotten Google Chrome adby Phill Agnew on March 11, 2026
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.
- Community marketing: How to use it to drive customer advocacy and reduce CACby Cassie Wilson Clark on March 10, 2026
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, […]
- Competitor analysis tools marketing teams actually use in 2026by Zoe Ashbridge on March 10, 2026
Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. Think of them as marketer’s […]
- Enterprise SEO audit: How to evaluate performance across multiple teamsby Kenny Lee on March 9, 2026
An enterprise SEO audit is a comprehensive evaluation of a large-scale website's search engine performance, technical health, and content alignment. This process identifies growth opportunities […]
Marketo
Convince and Convert
- Les modes de paiement dans l’industrie du jeu en ligne : fiabilité et innovationby Brian Solis on March 9, 2026
Avec l’essor du marché des jeux d’argent en ligne, la question des moyens de paiement acceptés devient centrale pour les opérateurs souhaitant garantir la sécurité et la fluidité de […]
- Negli ultimi dieci anni, il settore dei giochi mobili ha conosciuto una crescita senza precedenti. Cby Brian Solis on March 8, 2026
La Crescita Esponenziale del Gioco Mobile: Dati e Tendenze Negli ultimi dieci anni, il settore dei giochi mobili ha conosciuto una crescita senza precedenti. Con oltre 3,2 miliardi di giocatori […]
- La Rivoluzione delle Slot Originali Online: Innovazione e Sicurezza nel Casinò Digitaleby Brian Solis on March 5, 2026
Negli ultimi anni, l’universo del gioco d’azzardo digitale ha vissuto una crescita esponenziale, guidata dall’innovazione tecnologica e da un cambiamento nelle preferenze dei giocatori. Tra le […]
- De Evolutie van Raadselachtige Betting Platforms: Een Analyse van Innovatie en Veiligheid in de Digitale Kansspelindustrieby Brian Solis on March 3, 2026
In de hedendaagse digitale wereld ondergaat de gok- en sportweddenschappenindustrie een snelle evolutie. Nieuwe platforms verschijnen als paddenstoelen uit de grond, elk met unieke aanbiedingen, […]
- Emerging Trends in Online Casino Gaming: Innovation, Responsible Play, and the Rise of Demo Versionsby Brian Solis on March 1, 2026
Over the past decade, the online gambling industry has undergone a remarkable transformation driven by technological innovation, shifts in consumer behaviour, and regulatory developments. As the […]
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